Everything you need to know from capturing data to advanced machine learning


We’ve all heard of a data-driven marketing strategy, but what does that entail? Here, we will run through every aspect of data you need to know – everything from capturing data through to building advanced machine learning solutions using your first-party data.


Audience, Attribution and Automation

Our insights will help you to collect and analyze your data to understand the true value of each channel in the customer journey and create a full-funnel audience strategy which better utilizes your marketing budget for increased revenue and decreased costs.

We will also show you how to use your first-party data and is ideal for those who want to move towards a data-driven strategy.


Which section is right for me?

Our beginner section contains advice on how to identify and capture relevant data and is ideal for those who want to move towards a data-driven strategy.

Our intermediate section looks at the ways you can incorporate data into your strategy to improve your digital marketing results.

Our advanced guides are ideal for businesses who have access to data and want to build advanced, integrated solutions to their digital marketing challenges.






Data preservation: digital marketing in a post-cookie era

Our ability to track cookies has diminished. Find out the steps you need to take now to preserve your first-party data.


Four key areas to utilize your data to grow your business online

In this blog we highlight four areas where advancing your data-driven marketing can reduce your business’s ad spend and increase revenue.


What bid strategies are available in Display & Video 360?

In this blog, we run through the bid strategies available in DV360, and which you should be using depending on your objectives and goals.

What bidding strategies are available in Search Ads 360?

We run through the difference between metric-focused bidding strategies and budget bid strategies, and how to set both up in Search Ads 360.

Preparing for attribution

This year promises to be the time when attribution fulfills its promise and enters the mainstream of digital marketing.  Find out how you can prepare for it.

Analytics customization and advanced features

Our Head of Analytics and Data Science, shows you how to get deeper insights from customizing your implementation and utilizing some of the powerful Google Analytics 360 advanced features.

Five good reasons to upgrade to Google Analytics 360

Find out how Google Analytics 360 can help you maximize your digital marketing strategy.

Large publisher migrates to GA360

We helped a national publisher migrate from Adobe Analytics to Google Analytics 360. Read the case study here.

Google Digital Marketing Maturity Consultation

Book your consultation today to uncover how you can get ahead of your competitors and use data-driven attribution to supercharge your marketing activities.



Digital advertising in a post cookie world

Digital advertising in a post-cookie world

The loss of cookies and online identifiers directly impacts our ability to advertise to users. Find out how this can be overcome in our blog.

Cloud marketing: what is it, and why should you be using it?

We look at what exactly is cloud for marketing and why it is an essential component of a successful digital marketing strategy.

GMP and data integration: how does it work?

Learn how each tool within the Google Marketing Platform integrates with one another, and how this can be used to improve your digital strategy.

Using first-party data to inform your content strategy

Use these first-party data sources to inform your content strategy and ensure the content you produce pushes your customers along the sales funnel.


How attribution modeling can help you maximize your marketing spend

If there’s one thing almost all marketers have struggled with in recent years, it’s attribution modeling.  Read on to learn more!

Building an attribution model with Google Analytics and BigQuery

We explore the benefits of building a custom attribution model, and how you can accurately identify the sources of your converting traffic.

Leveraging the Google Marketing Platform to maximize the value of your first-party data

Leveraging the Google Marketing Platform to maximize the value of your first-party data (Webinar)

Find out how to use the Google Marketing Platform to your advantage despite data limitations due to recent third-party changes. Watch the video now.



Google Signals in GA4: What is it and why should you activate it?

Google Signals is one of the best tools available to combat the loss of cookies and online identifiers. Find out why and what you need to do.

Business Intelligence (BI) in digital marketing

Our Head of Business Intelligence, Mike Walkden, looks at what BI for digital marketing actually involves.

The tools and techniques to join online and offline marketing sources

In this webinar you’ll learn how tying up the full customer journey is key to understanding where you need to be focusing your marketing efforts.

If you would like some help with your B2B plan, please fill out the form below and someone will be in touch.

Get the latest digital marketing insights delivered to your inbox