In this online workshop, our Head of Analytics and Data Science, Paul Shearing explores the features and practical applications of Google’s next-generation analytics platform, Google Analytics 4 (previously App + Web) properties. Although currently released as a beta product he discusses the importance of getting set up right now, and how you can do so.
Our Head of Digital Strategy, Jimmy McCann will also cover some of Google Analytics 4 (previously App + Web)’s next-level features not currently in Google Analytics, while providing a demo of the Advanced Analysis tool, cross-platform reporting and other features.
Jimmy is a leading expert in attribution and is Search Laboratory’s lead adviser on using data in cross-channel digital strategy. He is a regular contributor to industry publications and has worked at a strategic level with global brands, including Ann Summers, The Outnet, Citrix and Kingston Technologies.
Paul has worked at Search Laboratory for over 14 years and currently leads the operational analytics and data science team. Having started in paid search, Paul has also specialized in conversion optimization and is now an expert in Google Analytics 360. He works with clients, such as multi-channel retailer Studio, to drive value from the platform and utilize its advanced features.