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brand and image TASK FORCEThe mission of the Brand & Image Task Force is to create an ongoing impression in our members’ mind of North Central Business Travel Association being the authoritative voice of the global business travel community. By consistent, professional communication, North Central Business Travel Association will be seen as the foremost dependable association within our community driving the educational advancement and professional image of our members. The goal of the Brand and Image Task Force is to direct all committees and/or task forces to consistently represent the brand and image of the North Central Business Travel Association through both written and verbal communication.
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